AI in marketing gets discussed in extremes — either it changes everything, or it’s overhyped. In practice, it’s most useful in narrower, specific places.
Drafting first versions of ad copy, summarising analytics reports, and speeding up keyword clustering are places AI tools genuinely save time. Strategy, judgement and reading what a specific audience actually responds to still need a person driving the process.
Treating AI as a productivity layer on top of marketing fundamentals — not a replacement for them — is the most useful framing so far.
Sameer Sankhla
Growth marketer based in Indore, writing about performance marketing, SEO and analytics.
Leave a Reply