Paid Advertising Practice: Meta Ads & Google Ads Campaign Setup
Objective
Build practical, campaign-level fluency in Meta Ads and Google Ads.
Approach
Set up practice campaigns end-to-end — structure, targeting, creative and tracking — then reviewed performance metrics to understand what each lever does.
Work
Hands-on paid advertising training across Meta Ads and Google Ads, covering campaign setup, audience targeting, ad creative and performance analysis.
Tools
Meta Ads Manager
Google Ads
Google Analytics
Skills
Paid Media
Campaign Setup
Targeting
Performance Analysis
Outcome / Learning
A working understanding of paid campaign structure from setup through to analysis.
